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About Petru Dorin Micu

Dorin Micu, PhD is Assistant Professor of Marketing in the Welch College of Business & Technology at Sacred Heart University. He initially joined SHU in 2021 as a Visiting Assistant Professor. Prior to an academic career, Dr. Micu worked in the financial field and healthcare marketing research.

Dr. Micu's research primarily focuses on social media marketing. He examines brand engagement and trust, consumer behavior in digital environments, and digital advertising effectiveness. His research is published in journals such as the Journal of Financial Counseling and Planning and Journal or Consumer Marketing. 

Dr. Micu completed a BA and MA from Politehinca University Timisoara in Romania, a MBA in management consulting and finance from UCONN and PhD in Marketing from the University of Rhode Island.

Positions

August 2022 - Present Assistant Professor, Sacred Heart University ‐ Marketing, Jack Welch College of Business & Technology
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August 2021 - June 2022 Visiting Assistant Professor, Sacred Heart University
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September 2020 - May 2021 Adjunct, Fairfield University
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2010 - 2017 Marketing Analyst, A Plus A Research Inc.
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2007 - 2010 Freelance Marketing Consultant, Call Center International LLC
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Disciplines

Research Interests

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Honors and Awards

  • Dholakia Award for Graduate Research
  • 2024 URCG Award , for “Consumer Engagement with Brands on Social Media - the Dark Side of Self Quantification”

Education

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Ph.D., University of Rhode Island ‐ Marketing
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M.S., Politehnica University of Timisoara ‐ Marketing
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B.A., Politehnica University of Timisoara ‐ Management Manufacturing Systems
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M.B.A., University of Connecticut ‐ Management
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Certificate, Fairfield University ‐ Marketing
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Links

Contact Information

Welch College of Business Technology
Marketing
West Campus East Building
WCE*E-1151
203-365-4119

Email: