Associate Teaching Professor and Director of Business Collaboration | drakep@umsl.edu | 314-516-6490
Perry D. Drake is currently the Director of Business Collaboration and an Associate Teaching Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis, where he is a co-chair of the Marketing Department. He holds a B.S. in Economics, an M.S. in Statistics and a Ph.D. in Education.
Perry currently is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. In total UMSL is now offering over 10 different types of digital and social media courses to the St Louis area.
He is also a published author of Optimal Database Marketing by Sage Publications, is a regular speaker at industry functions and event, and has appeared in many journals.
Prior to joining UMSL in January of 2013, Perry was with NYU as an Assistant Professor for 14 years teaching and building out similar new and cutting edge marketing and data visualization classes and programs and had the privilege of receiving two outstanding teaching awards during that time.
Perry, in his spare time, is also a competitive long distance runner and triathlete.
×
About Perry Drake
Perry D. Drake is currently the Director of Business Collaboration and an Associate Teaching Professor of Digital and Social Media Marketing in the College of Business Administration at the University Of Missouri – St. Louis, where he is a co-chair of the Marketing Department. He holds a B.S. in Economics, an M.S. in Statistics and a Ph.D. in Education.
Perry currently is responsible for the creation and instruction of the digital and social media marketing courses and programs at the undergraduate and graduate levels in addition to noncredit curriculums and certifications. In total UMSL is now offering over 10 different types of digital and social media courses to the St Louis area.
He is also a published author of Optimal Database Marketing by Sage Publications, is a regular speaker at industry functions and event, and has appeared in many journals.
Prior to joining UMSL in January of 2013, Perry was with NYU as an Assistant Professor for 14 years teaching and building out similar new and cutting edge marketing and data visualization classes and programs and had the privilege of receiving two outstanding teaching awards during that time.
Perry, in his spare time, is also a competitive long distance runner and triathlete.
| August 2020 - Present | Associate Teaching Professor and Director of Business Collaboration, University of Missouri-St. Louis ‐ College of Business Administration | |
|
|
||
| January 2013 - 2020 | Assistant Teaching Professor and Director of Business Collaboration, University of Missouri-St. Louis | |
|
|
||
| January 1997 - December 2012 | Assistant Professor, New York University ‐ Department of Marketing | |
|
|
||
Research Interests
Courses
- MKTG 3721: Introduction to Digital Marketing Strategies
- MKTG 3722: Introduction to Social Media Marketing
- MKTG 5721: Digital Marketing Strategies and Measurement
- MKTG 5722: Social Media Marketing Strategies
- MKTG 5730: Clinical Studies in Social and Digital Media Marketing
- MKTG 5731: Special Seminars in Social and Digital Media Marketing
| 2013 - 2017 | PhD, University of Missouri-St. Louis ‐ Education Technology | |
|
|
||
| 1985 - 1986 | MS, University of Iowa ‐ Statistics | |
|
|
||
| 1980 - 1984 | BS, University of Missouri-St. Louis ‐ Economics | |
|
|
||
Contact Information
Phone: 314-516-6490
Email: