"Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs" by Nikki Wingate

Selected Works of Nikki Wingate

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Article

Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs

(2015)

Nikki Wingate
Ying Xie

Disciplines

Public Relations and Advertising,
Business and
Marketing

Publication Date

March 27, 2015

Citation Information

Nikki Wingate and Ying Xie. "Consumer Perceptions of Product-Claim vs. Help-Seeking Direct to Consumer Advertising of Prescription Drugs" (2015)
Available at: http://works.bepress.com/nikki-wingate/1/