Nikki Wingate, Ph.D., is an Associate Professor of Marketing in the Jack Welch College of Business & Technology at Sacred Heart University. Professor Wingate's research focuses on consumer behavior, consumer perceptions, and consumer fairness. She has published in 30 marketing specific journals such as Psychology & Marketing, Journal of Marketing Theory, and Practice and Marketing Letters. She is a recent recipient of the University of Bridgeport's Faculty Impact Award and was recognized by NYU with Teaching Excellence Award  Dr. Wingate earned her doctorate in marketing at NYU and utilizes both online and on-ground platforms to educate marketing students.