Adjunct Professor of Marketing
Nick Castaldo joined Nova Southeastern University in August 2004 as a Lecturer at the H. Wayne Huizenga College of Business and Entrepreneurship. He teaches undergraduate courses in Marketing and Entrepreneurship. He graduated summa cum laude from St. John's University (New York) with a B.S. in Marketing and earned his MBA from Harvard University.
Mr. Castaldo’s career spans over thirty years in consumer products and service businesses including chain restaurants, banking, health and beauty aids, and retailing. He has held executive positions in a variety of organizations- public and private companies, multi-nationals and start-ups. He has directed the introduction of several innovative business strategies including the fast food industry’s first comparative marketing campaign and the launch of everyday value pricing in the family restaurant category.
He is currently an Equity Partner, Chief Marketing Officer, and Board Member of Lime Fresh Mexican Grill, a South Florida-based fast casual restaurant concept.
Mr. Castaldo was an Equity Partner and member of the founding management team of Anthony’s Coal Fired Pizza, a casual dining restaurant concept, and served as President, Senior Vice-President/Chief Marketing Officer, and Board Member for 12 years. The company is based in Ft. Lauderdale and grew from 1 store to 60 locations in six states during his tenure.
He served for eight years as President of Pollo Tropical, a Miami-based fast casual restaurant chain. He led a successful turnaround of the company, and during his tenure, Pollo Tropical doubled in sales and cash flow and ranked as the #1 concept in average store sales and profit in its market segment.
Prior to joining Pollo Tropical, Mr. Castaldo held executive positions at a number of industry-leading corporations. He was Vice President of Marketing of Denny’s, Inc., America’s largest family restaurant chain. He was Senior Vice President of Marketing and Business Development at S&A Restaurant Corp., which included the Bennigan’s and Steak and Ale restaurant companies. He has been Vice President of Marketing for Citicorp Savings of Florida, Vice President of Advertising and Promotion for Burger King Corporation, and has held management positions at Clairol and Federated Department Stores.
He has been a guest speaker at local universities including the Distinguished Lecture Series at the Huizenga College and served on the Board of Directors of the Harvard Business School Club of South Florida. He is currently a member of the Board of Directors of Celsius Holdings, Inc., a “functional beverage” company.
Mr. Castaldo consults for restaurant concepts, consumer products and service businesses, and multi-unit retail operations.
He is frequently interviewed by the business press and media as an industry expert in the field of consumer marketing.
×
About Nicholas Castaldo
Nick Castaldo joined Nova Southeastern University in August 2004 as a Lecturer at the H. Wayne Huizenga College of Business and Entrepreneurship. He teaches undergraduate courses in Marketing and Entrepreneurship. He graduated summa cum laude from St. John's University (New York) with a B.S. in Marketing and earned his MBA from Harvard University.
Mr. Castaldo’s career spans over thirty years in consumer products and service businesses including chain restaurants, banking, health and beauty aids, and retailing. He has held executive positions in a variety of organizations- public and private companies, multi-nationals and start-ups. He has directed the introduction of several innovative business strategies including the fast food industry’s first comparative marketing campaign and the launch of everyday value pricing in the family restaurant category.
He is currently an Equity Partner, Chief Marketing Officer, and Board Member of Lime Fresh Mexican Grill, a South Florida-based fast casual restaurant concept.
Mr. Castaldo was an Equity Partner and member of the founding management team of Anthony’s Coal Fired Pizza, a casual dining restaurant concept, and served as President, Senior Vice-President/Chief Marketing Officer, and Board Member for 12 years. The company is based in Ft. Lauderdale and grew from 1 store to 60 locations in six states during his tenure.
He served for eight years as President of Pollo Tropical, a Miami-based fast casual restaurant chain. He led a successful turnaround of the company, and during his tenure, Pollo Tropical doubled in sales and cash flow and ranked as the #1 concept in average store sales and profit in its market segment.
Prior to joining Pollo Tropical, Mr. Castaldo held executive positions at a number of industry-leading corporations. He was Vice President of Marketing of Denny’s, Inc., America’s largest family restaurant chain. He was Senior Vice President of Marketing and Business Development at S&A Restaurant Corp., which included the Bennigan’s and Steak and Ale restaurant companies. He has been Vice President of Marketing for Citicorp Savings of Florida, Vice President of Advertising and Promotion for Burger King Corporation, and has held management positions at Clairol and Federated Department Stores.
He has been a guest speaker at local universities including the Distinguished Lecture Series at the Huizenga College and served on the Board of Directors of the Harvard Business School Club of South Florida. He is currently a member of the Board of Directors of Celsius Holdings, Inc., a “functional beverage” company.
Mr. Castaldo consults for restaurant concepts, consumer products and service businesses, and multi-unit retail operations.
He is frequently interviewed by the business press and media as an industry expert in the field of consumer marketing.
| Present | Adjunct Professor, Nova Southeastern University ‐ H. Wayne Huizenga School of Business and Entrepreneurship | |
|
|
||
Research Interests
Professional Service and Affiliations
| 2016 - Present | Participant, Nova Southeastern University, HCBE Campaign Committee | 2016 - Present | Participant, Nova Southeastern University, HCBE Strategic Planning Committee | 2014 - Present | Member, Nova Southeastern University, Huizenga Business School's Executives and Entrepreneurs-in-Residence | 2014 - Present | Participant, Nova Southeastern University, NSU's Brand Strategy Team | 2013 - Present | Faculty Advisor, Nova Southeastern University, Student Chapter of the American Marketing Association | 2017 - 2017 | Speaker, Nova Southeastern University, HCBE Entrepreneurship Club: Great Minds Speaker Series | 2016 - 2016 | Participant, Nova Southeastern University, Panel Sponsored by Leadership Broward | 2015 - 2015 | Indsutry Expert, Nova Southeastern University, Miami Herald Story | 2015 - 2015 | Industry Expert, Nova Southeastern University, NBC6 Broadcast | 2013 - 2013 | Speaker, HSBE's Entrepreneur Council | 2013 - 2013 | Participant, Nova Southeastern University, Huizenga Business School Blog | 2012 - 2012 | Industry Expert, Nova Southeastern University, NBCnews.com Story | 2011 - 2011 | Speaker, Nova Southeastern University, Inspiration University | 2010 - 2011 | Judge, Nova Southeastern University, Miami Herald Business Plan Challenge | 2010 - 2010 | Indsutry Expert, Nova Southeastern University, MSNBC Story | 2010 - 2010 | Industry Expert, Nova Southeastern University, Miami Herald Article on Entrepreneurial Marketing | 2009 - 2010 | Participant, Nova Southeastern University, Faculty Advisory Committee to the Office of Career Development | 2009 - 2010 | Participant, Professional Services DIMV Development Committee | 2005 - 2010 | Director, Harvard Business School Club of South Florida | 2009 - 2009 | Participant, Nova Southeastern University, Faculty Marshall in Huizenga School Undergraduate Commencement |
| 1977 | M.B.A., Marketing, Harvard University | |
|
|
||
| 1973 | B.S., Marketing, St. John's University | |
|
|
||