Presentation
Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations
Sport Marketing Association Annual Conference
Document Type
Presentation
Publication Date
11-3-2017
Description
Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).
Location
Boston, MA
Disciplines
Citation Information
Natalie L. Smith and B. Christine Green. "Examining the Factors Influencing Organizational Creativity in Professional Sport Organizations" Sport Marketing Association Annual Conference (2017) Available at: http://works.bepress.com/natalie-smith/22/
© The Authors. The document was originally published by the Sport Marketing Association Annual Conference.