In March 2011, Special Collections and Archives (SCA) at Towson University launched a departmental Facebook page in conjunction with a modest redesign of our webpages. Housed in the Albert S. Cook Library, SCA was established in 1970 and primarily contains records of the university that date back to its opening in January 1866 as the Maryland State Normal School. Because our webpages are relatively static and part of the library’s website, Facebook is used as a storefront, if you will, for communicating dynamic and engaging content.