Presentation
Perceptions of Bank Services: A Comparison of Bank Personnel vs. Mystery Shoppers
Marketing Management Association’s 41st Annual Meeting Proceedings
(2005)
Disciplines
Publication Date
March, 2005
Citation Information
Musa Pinar and Henry L Crouch. "Perceptions of Bank Services: A Comparison of Bank Personnel vs. Mystery Shoppers" Marketing Management Association’s 41st Annual Meeting Proceedings (2005) Available at: http://works.bepress.com/musa_pinar/91/