Article
Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey
Academy of Marketing Studies Journal
(2012)
Disciplines
Publication Date
2012
Citation Information
Musa Pinar, Zeliha Eser, Tulay Girard and F. Bahar Isin. "Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey" Academy of Marketing Studies Journal Vol. 16 Iss. 1 (2012) Available at: http://works.bepress.com/musa_pinar/9/