"Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey" by Musa Pinar

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Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey

Academy of Marketing Studies Journal (2012)

Musa Pinar, Valparaiso University
Zeliha Eser
Tulay Girard
F. Bahar Isin

Disciplines

Business

Publication Date

2012

Citation Information

Musa Pinar, Zeliha Eser, Tulay Girard and F. Bahar Isin. "Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey" Academy of Marketing Studies Journal Vol. 16 Iss. 1 (2012)
Available at: http://works.bepress.com/musa_pinar/9/