Presentation
Bank Personnel’s Perception of Banking Services and Implications for service Quality: A study of Turkish Banks
Marketing Management Association’s 2009 Spring Conference Proceedings
(2009)
Disciplines
Publication Date
March, 2009
Citation Information
Musa Pinar, Zeliha Eser and Sandy Strasser. "Bank Personnel’s Perception of Banking Services and Implications for service Quality: A study of Turkish Banks" Marketing Management Association’s 2009 Spring Conference Proceedings (2009) Available at: http://works.bepress.com/musa_pinar/67/