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Selected Works of Musa Pinar
Presentation
Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey
International Conference on Business, Management, and Economics 2009, (ICBME 2009) (2009)
  • Musa Pinar, Valparaiso University
  • Zeliha Eser
  • Tulay Girard
  • F Bahar Isin
Disciplines
Publication Date
October, 2009
Citation Information
Musa Pinar, Zeliha Eser, Tulay Girard and F Bahar Isin. "Consumer-Based Brand Equity in the Television Industry: A Study of a Private TV Channel in Turkey" International Conference on Business, Management, and Economics 2009, (ICBME 2009) (2009)
Available at: http://works.bepress.com/musa_pinar/61/