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Selected Works of Musa Pinar
Presentation
Utilizing the Brand Ecosystem Framework in Designing Branding Strategies for Higher Education
Marketing Management Association’s 2010 Spring Conference Proceedings (extended abstract) (2010)
  • Musa Pinar, Valparaiso University
  • Paul Trapp
  • Tulay Girard
  • Thomas Boyt
Disciplines
Publication Date
March, 2010
Citation Information
Musa Pinar, Paul Trapp, Tulay Girard and Thomas Boyt. "Utilizing the Brand Ecosystem Framework in Designing Branding Strategies for Higher Education" Marketing Management Association’s 2010 Spring Conference Proceedings (extended abstract) (2010)
Available at: http://works.bepress.com/musa_pinar/59/