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Selected Works of Musa Pinar
Presentation
Consumer Perceptions of (Consumer-Based) Brand Equity in Banking Industry: A Comparison of Domestic and Global Banks in Turkey
Global Brand Management Conference Proceedings (2010)
  • Musa Pinar, Valparaiso University
  • Tulay Girard
  • Zeliha Eser
Disciplines
Publication Date
June, 2010
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "Consumer Perceptions of (Consumer-Based) Brand Equity in Banking Industry: A Comparison of Domestic and Global Banks in Turkey" Global Brand Management Conference Proceedings (2010)
Available at: http://works.bepress.com/musa_pinar/58/