Presentation
Consumer Perceptions of (Consumer-Based) Brand Equity in Banking Industry: A Comparison of Domestic and Global Banks in Turkey
Global Brand Management Conference Proceedings
(2010)
Disciplines
Publication Date
June, 2010
Citation Information
Musa Pinar, Tulay Girard and Zeliha Eser. "Consumer Perceptions of (Consumer-Based) Brand Equity in Banking Industry: A Comparison of Domestic and Global Banks in Turkey" Global Brand Management Conference Proceedings (2010) Available at: http://works.bepress.com/musa_pinar/58/