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Selected Works of Musa Pinar
Presentation
Gender Effect on Service Quality during Service Encounter: Testing Similarity Attraction vs. Flirting Theory in a Cross-Cultural Study
Marketing Management Association’s 2011 Spring Conference Proceedings (extended abstract) (2011)
  • Musa Pinar, Valparaiso University
  • Ozlem Ozkanli
  • Sandy Strasser
Disciplines
Publication Date
March, 2011
Citation Information
Musa Pinar, Ozlem Ozkanli and Sandy Strasser. "Gender Effect on Service Quality during Service Encounter: Testing Similarity Attraction vs. Flirting Theory in a Cross-Cultural Study" Marketing Management Association’s 2011 Spring Conference Proceedings (extended abstract) (2011)
Available at: http://works.bepress.com/musa_pinar/54/