"An Empirical Study of Brand Equity in Turkish Banking Industry: The Personnel Perspective" by Musa Pinar

Selected Works of Musa Pinar

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Presentation

An Empirical Study of Brand Equity in Turkish Banking Industry: The Personnel Perspective

Istanbul Conference on Economics and Finance (Istanbul Ekonomi ve Finans Konferansı - ICEF 2011) (2011)

Musa Pinar, Valparaiso University
Tulay Girard
Zeliha Eser
Bora Bodur

Disciplines

Business

Publication Date

May, 2011

Citation Information

Musa Pinar, Tulay Girard, Zeliha Eser and Bora Bodur. "An Empirical Study of Brand Equity in Turkish Banking Industry: The Personnel Perspective" Istanbul Conference on Economics and Finance (Istanbul Ekonomi ve Finans Konferansı - ICEF 2011) (2011)
Available at: http://works.bepress.com/musa_pinar/53/