Musa Pinar, Aine Doherty and Anne Burke. "Examining the Effects of Gender Similarity and Dissimilarity on Service Quality in Ireland: Is it Similarity Attraction vs. Flirting?" The 7th International Conference on Business, Management, and Economics (ICBME 2011) Proceedings (2011)
Available at: http://works.bepress.com/musa_pinar/51/