Article
Creating Competitive Advantage through Ingredient Branding and Brand Ecosystem: The Case of Turkish Cotton and Textiles
Journal of International Food and Agribusiness Marketing
(2008)
Disciplines
Publication Date
2008
Citation Information
Musa Pinar and Paul Trapp. "Creating Competitive Advantage through Ingredient Branding and Brand Ecosystem: The Case of Turkish Cotton and Textiles" Journal of International Food and Agribusiness Marketing Vol. 20 Iss. 2 (2008) Available at: http://works.bepress.com/musa_pinar/32/