"Using Mystery Shopping to Compare Service Quality of Banks in Turkey" by Musa Pinar

Selected Works of Musa Pinar

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Article

Using Mystery Shopping to Compare Service Quality of Banks in Turkey

Services Marketing Quarterly (2009)

Musa Pinar, Valparaiso University
Zeliha Eser
Sandy Strasser

Disciplines

Business

Publication Date

2009

Citation Information

Musa Pinar, Zeliha Eser and Sandy Strasser. "Using Mystery Shopping to Compare Service Quality of Banks in Turkey" Services Marketing Quarterly Vol. 31 Iss. 14 (2009)
Available at: http://works.bepress.com/musa_pinar/21/