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Selected Works of Musa Pinar
Article
Bankacilik Endüstrisinde Personelin Tüketici-Temelli Marka Değeri Algısı: Keşfedici Bir Araştırma (Personnel’s perception of Consumer-Based Brand Equity in Banking Industry: An Exploratory Study)
Active Bankacilik ve Finans Dergisi (Banking and Finance Journal – in Turkish) (2011)
  • Musa Pinar, Valparaiso University
  • Tulay Girard
  • Zeliha Eser
  • Bora Bodur
Disciplines
Publication Date
March, 2011
Citation Information
Musa Pinar, Tulay Girard, Zeliha Eser and Bora Bodur. "Bankacilik Endüstrisinde Personelin Tüketici-Temelli Marka Değeri Algısı: Keşfedici Bir Araştırma (Personnel’s perception of Consumer-Based Brand Equity in Banking Industry: An Exploratory Study)" Active Bankacilik ve Finans Dergisi (Banking and Finance Journal – in Turkish) (2011)
Available at: http://works.bepress.com/musa_pinar/123/