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Selected Works of Musa Pinar
Presentation
Understanding the Cycle of Customer Experience to Develop Effective Defensive and Offensive Marketing Strategies
American Society of Business and Behavioral Sciences, 10th Annual Meeting (2002)
  • Musa Pinar, Valparaiso University
  • Jerry D Rogers
Disciplines
Publication Date
February, 2002
Citation Information
Musa Pinar and Jerry D Rogers. "Understanding the Cycle of Customer Experience to Develop Effective Defensive and Offensive Marketing Strategies" American Society of Business and Behavioral Sciences, 10th Annual Meeting (2002)
Available at: http://works.bepress.com/musa_pinar/104/