Presentation
Understanding the Cycle of Customer Experience to Develop Effective Defensive and Offensive Marketing Strategies
American Society of Business and Behavioral Sciences, 10th Annual Meeting
(2002)
Disciplines
Publication Date
February, 2002
Citation Information
Musa Pinar and Jerry D Rogers. "Understanding the Cycle of Customer Experience to Develop Effective Defensive and Offensive Marketing Strategies" American Society of Business and Behavioral Sciences, 10th Annual Meeting (2002) Available at: http://works.bepress.com/musa_pinar/104/