SelectedWorks - Mousumi Godbole

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Selected Works of Mousumi Godbole

Associate Professor of Marketing

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About Mousumi Godbole

Present	Associate Professor of Marketing, Fairfield University ‐ Dolan School of Business
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Business and Marketing

p: 203-254-4000 x2828

Articles (7)

The Influence of Mortality Focus on Guilt Advertising Effectiveness

Journal of Marketing Theory and Practice (2014)

Sooyeon N. Lee-Wingate, Jae Yun Moon and Mousumi Bose Godbole

The current research examines the influence of mortality focus on the effectiveness of guilt advertising via two experiments. Mortality focus ...

'My Fifty Shoes Are All Different!': Exploring, Defining, and Characterizing ...

Psychology & Marketing (2013)

Mousumi Bose Godbole, Alvin C. Burns and Judith Anne Garretson Folse

Why does someone buy the tenth pair of black shoes or the fourteenth white t-shirt? Typically, extreme buying is associated ...

Antecedents of situated learning in stressful service experiences: A cross-cultural ...

Journal of International Consumer Marketing (2013)

Mousumi Bose Godbole and Lei Ye

Extant consumer behavior research has alluded to consumer learning; however, little research exists regarding situated learning and its antecedents with ...

Enhancing the Influence of Distal Primes on Creativity: The Role ...

Journal of Marketing Theory and Practice (2013)

Mousumi Bose Godbole, Judith A. Garretson Folse and Sooyeon Lee-Wingate

Through two experiments, we confirm that environmental primes promote both the quantity and quality of consumer creativity. More importantly, primes ...

Gratitude in relationship marketing: Theoretical development and directions for future ...

European Journal of Marketing (2013)

Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole and Judith Anne Garretson Folse

Purpose – For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing ...

The role of contextual factors in eliciting creativity: primes, cognitive ...

Journal of Consumer Marketing (2013)

Mousumi Bose Godbole, Judith Anne Garretson Folse and Scot Burton

Purpose – Managers are increasingly faced with situations that call for creative ways to engage consumers and employees. With online ...

Dispelling the collective myth of Chinese consumers: a new generation ...

Journal of Consumer Marketing (2012)

Lilly Ye, Mousumi Bose Godbole and Lou Pelton

Purpose – The unprecedented increase in brand development among one of the fastest-growing consumer markets, the new generation of Chinese ...