Article
Exploring consumer responsibility for sustainable consumption
Journal of Marketing Management
(2015)
Abstract
This article advances our understanding of sustainable consumption by focusing on the emerging concept of consumer responsibility for sustainable consumption (CRSC). Employing a recent scale of consumer’s ‘felt responsibility’ for sustainable consumption, we begin with the results of an empirical study intended to determine how CRSC relates to the established sustainable consumption attitude–behaviour gap. Guided by the insight gained from these results, we proceed with exploring a broader, multidimensional conceptualisation of CRSC by synthesising research from a variety of domains and perspectives. Our hope is that this exploration will inspire additional dialogue about the nature of CRSC, as well as enable development of a more refined scale to enable subsequent research. We believe that this, in turn, will promote future research and inform practice as our collective understanding of this important consumer construct continues to evolve.
Keywords
- sustainable consumption,
- consumer responsibility,
- responsibility,
- sustainability
Disciplines
Publication Date
Summer July 3, 2015
DOI
10.1080/0267257X.2015.1061584
Citation Information
Michael G Luchs, Marcus Phipps and Tim Hill. "Exploring consumer responsibility for sustainable consumption" Journal of Marketing Management Vol. 31 Iss. 13-14 (2015) p. 1449 - 1471 ISSN: 1472-1376 Available at: http://works.bepress.com/michael-luchs/9/