Shook Term Distinguished Professor, Chair of Marketing Department
Dr. Michael G. Luchs is a Professor at William & Mary's Raymond A. Mason School of Business, and Director of the Jim and Bobbie Ukrop Innovation & Design Studio (ukropstudio.mason.wm.edu). His research interests include consumer wisdom, sustainable consumption, and product design. He has won "best paper" awards from the Journal of Product Innovation Management (2011), the American Marketing Association's 2010 Marketing & Public Policy Conference and the Association for Consumer Research's 2007 conference on Transformative Consumer Research. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Consumer Policy, and the Journal of Business Research, amongst others.
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About Michael Luchs
Dr. Michael G. Luchs is a Professor at William & Mary's Raymond A. Mason School of Business, and Director of the Jim and Bobbie Ukrop Innovation & Design Studio (ukropstudio.mason.wm.edu). His research interests include consumer wisdom, sustainable consumption, and product design. He has won "best paper" awards from the Journal of Product Innovation Management (2011), the American Marketing Association's 2010 Marketing & Public Policy Conference and the Association for Consumer Research's 2007 conference on Transformative Consumer Research. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Consumer Policy, and the Journal of Business Research, amongst others.
