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Meryl Rosenblatt

Associate Professor

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About Meryl Rosenblatt

Present	Assistant Professor, Molloy University ‐ School of Business
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Business Intelligence, E-Commerce, Entrepreneurial and Small Business Operations, International Business, and Marketing

brand management, marketing.strategy, social network analysis

2017 - Present	Member, International Network for Social Network Analysis
2013 - Present	Executive Board Member, Prime Networking Association
1989 - Present	Member, American Marketing Association (AMA)

2018 FACULTY RESEARCH AWARD

ECO 3220 Global Business & Economic Research Seminar
MKT 3440 Integrated Marketing Communications
MKT 3400 International Marketing
BUS 5100 Marketing Management
BUS 5630 Strategic Brand Management
BUS 5670 Research Data for Market Intelligence
BUS 3340 International Business
MKT 2300 Principles of Marketing
MKT 2350 Consumer Behavior
MKT 3380 Fundamentals of Marketing Research

A Study of Entrepreneurship Network Development

Meryl Rosenblatt

There is broad consensus among entrepreneurship scholars of the need to developa more complete and integrated understanding of network development ...

The Euroweek Experience: Supporting Sustainable Development Through Academic Programs Promoting ...

Northeast Business & Economics Association (NBEA) 2023 (2023)

Meryl Rosenblatt, Ishita Sharma and Mya Ferreiro

University-based research continues to rely on industry partnerships to help support the innovation, exchange and application of new technologies. At ...

COVID Stimulus Fails to Benefit Hardest-Hit Sectors

Northeast Business and Economics Association (NBEA) 2021 (2021)

Amanda Bonacasa, Mark Streiber, Peter D'Antonio and Meryl Rosenblatt

This paper demonstrates the ineffectiveness of the COVID-19 stimulus checks distributed in 2020 under the CARES Act to increase consumer ...

Bridging the Gap in the Technology Commercialization Process

Northeast Business and Economics Association (NBEA) 2020 (2020)

Christopher Rontanini, Adam Mahadeo and Meryl Rosenblatt

Cogeneration merges the production of usable heat and electricity into a single process that helps to reduce carbon emissions, energy ...

The Sustainable Closet

Northeast Business and Economics Association (NBEA) 2020 (2020)

Ryan Mott, Jessica Strauber and Meryl Rosenblatt

The technology that created the boom in online shopping has turned the local thrift store into a mainstream phenomenon. Customers ...

Measuring Brand Equity in the Digital Environment

Northeast Business and Economics Association (NBEA) 2019 (2020)

Lydia Vlachos, Meka Bendahan and Meryl Rosenblatt

The internet has had a major impact on the balance of information that for so long worked in favor of ...

Vertical Farms and the New Green City

Northeast Business and Economics Association (NBEA) 2019 (2019)

Brandon Oliva, Christopher Rontanini and Meryl Rosenblatt

Urban agriculture, urban farming, or urban gardening is the practice of cultivating, processing and distributing food in or around urban ...

Building Brands through Social Listening

Northeast Business and Economics Association (NBEA) 2018 (2018)

Meryl Rosenblatt, Taylor Curran and Jessica Treiber

Marketers are using social media as a way to promote their brands and build consumer relationships. Research has shown that ...

Evolving Processes of Entrepreneurship Networks

Northeast Business and Economics Association (NBEA) 2018 (2018)

Meryl Rosenblatt

Throughout the entrepreneurship literature there is consensus that the network plays a critical role in the entrepreneurial process, as it ...

Preferences and Learning Behaviors of Digital Natives

Northeast Business and Economics Association (NBEA) 2018 (2018)

Meryl Rosenblatt, James Marchetta and Michael Masiello

Because students’ lives today are saturated with digital media at a time when their brains are still developing, several popular ...

Entrepreneurship Networks: Trust and Efficacy - A Model of Network Evolution

Northeast Business and Economics Association (NBEA) 2017 (2017)

Meryl Rosenblatt, Jacqueline Bassey and Alexa Guerica

There is a vast body of research that demonstrates how entrepreneurs mobilize different networks (business, professional, family and friends) as ...

Modeling Creative Processes for Business Performance

Northeast Business and Economics Association (NBEA) 2017 (2017)

Meryl Rosenblatt, Felicia Binkis and Megan Killeen

The main aim of the paper is to explore the use of creative processes, primarily in service-providing businesses. Creative processes ...

The Changing Face of Entrepreneurship

Northeast Business and Economics Association (NBEA) 2016 (2016)

Meryl Rosenblatt, Cristina Ramirez and Sophia Ouloupis

In most developed countries today, having a work force with skill sets in Science, Technology, Engineering and Mathematics (STEM) are ...

The Changing Shape of International Education

Northeast Business and Economics Association (NBEA) 2016 (2016)

Meryl Rosenblatt, Anna McGovern and Brandon Lubrano

Globalization is a major force driving the demand for international higher education. Organizations are seeking potential employees who possess the ...