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Selected Works of Matthew R. Sharp
Presentation
"It's Like I Don't Even Know You Anymore": Analyzing the Effects of Logo Modernization on Corporate Ethos
79th Association for Business Communication Annual International Convention (2014)
  • M. R. Sharp, Embry-Riddle Aeronautical University - Daytona Beach
  • J. Veltsos
Keywords
  • marketing,
  • brand identification,
  • corporate identity
Disciplines
Publication Date
October, 2014
Location
Philadelphia, PA
Citation Information
M. R. Sharp and J. Veltsos. ""It's Like I Don't Even Know You Anymore": Analyzing the Effects of Logo Modernization on Corporate Ethos" 79th Association for Business Communication Annual International Convention (2014)
Available at: http://works.bepress.com/matthew_sharp/8/