"Branding the University From the Inside-Out: From Identification to Policy" by M. R. Sharp

Selected Works of Matthew R. Sharp

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Presentation

Branding the University From the Inside-Out: From Identification to Policy

77th Association for Business Communication Annual International Convention (2012)

M. R. Sharp, Embry-Riddle Aeronautical University - Daytona Beach

Keywords

Identity branding

Disciplines

Marketing and
Higher Education

Publication Date

October, 2012

Location

Honolulu, HI

Citation Information

M. R. Sharp. "Branding the University From the Inside-Out: From Identification to Policy" 77th Association for Business Communication Annual International Convention (2012)
Available at: http://works.bepress.com/matthew_sharp/11/