A culture of innovation is growing in a platform largely invisible to faculty but virtually a homebase to our students. MySpace's sixty-five million users and Facebook's seven million users in 2,000 schools (Levy and Stone 2006) constitute a social network that is showing potential as a platform for entrepreneurship. This network is an engaging setting for teaching students to research markets, build networks, and test and launch products and services. In a sense it is the digital version of the social networks that entrepreneurs form and work in the process of refining their products and obtaining that seminal meeting with the right and motivated venture capitalist. As a network that is open to all, it creates opportunities for entrepreneurs who are outside mainstream innovation circles and/or for the launch of non-traditional ventures - such as those that seek to meet the double bottom line of social need and economic viability.