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Article
Does a Consumer’s Religion Really Matter in the Buyer–Seller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgment of a Seller’s Controversial Business Decision
Journal of Business Ethics (2011)
  • Krist R. Swimberghe, University of Texas at Austin
  • Dheeraj Sharma, Louisiana Tech University
  • Laura Willis Flurry, Indian Institute of Management Ahmedabad
Publication Date
September 1, 2011
DOI
10.1007/s10551-011-0829-6
Citation Information
Krist R. Swimberghe, Dheeraj Sharma and Laura Willis Flurry. "Does a Consumer’s Religion Really Matter in the Buyer–Seller Dyad? An Empirical Study Examining the Relationship Between Consumer Religious Commitment, Christian Conservatism and the Ethical Judgment of a Seller’s Controversial Business Decision" Journal of Business Ethics Vol. 102 Iss. 4 (2011) p. 581 - 598
Available at: http://works.bepress.com/laura-flurry/8/