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Article
An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions
Journal of Consumer Marketing (2009)
  • Krist Swimberghe, Northwestern State University
  • Dheeraj Sharma, Centre for Innovative Management
  • Laura Flurry, Louisiana Tech University
Publication Date
July 31, 2009
DOI
10.1108/07363760910976592
Citation Information
Krist Swimberghe, Dheeraj Sharma and Laura Flurry. "An exploratory investigation of the consumer religious commitment and its influence on store loyalty and consumer complaint intentions" Journal of Consumer Marketing Vol. 26 Iss. 5 (2009) p. 340 - 347
Available at: http://works.bepress.com/laura-flurry/2/