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Article
Children's influence in purchase decisions: a social power theory approach
Journal of Business Research (2005)
  • L.A. Flurry, Louisiana Tech University
  • Alvin C. Burns, Louisiana State University
Disciplines
Publication Date
May 1, 2005
DOI
10.1016/j.jbusres.2003.08.007
Citation Information
L.A. Flurry and Alvin C. Burns. "Children's influence in purchase decisions: a social power theory approach" Journal of Business Research Vol. 58 Iss. 5 (2005) p. 593 - 601
Available at: http://works.bepress.com/laura-flurry/10/