Present | Associate Professor, University of Missouri-St. Louis ‐ Department of Communication & Media | |
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Disciplines
Research Interests
Beer, Alcohol & Tobacoo Advertising/Marketing, Risky and Controversial Media Messages, Advertising Regulation, Self-Regulation and Policy, Media Law, Media Literacy, Persuasion and Effectiveness of Health Campaigns and Messages, Content Analysis, Quantitative Research, Media Effects, Children and Media, Message & Campaign Design, Structural Equation Modeling, Exploratory Factor, Confirmatory Factor & Path Analysis, GLM & SPSS, Communicating Risk, Communication About the Environment, and Science Communication
Honors and Awards
- University of Missouri System Presidential Engagement Fellow
Contact Information
(cell) 214-770-6747
(office) 314-516-6725
Email: