Associate Professor | zwarunl@umsl.edu | 314-516-6725
Dr. Zwarun's research expertise pertains to risky or sensitive media messages, including alcohol and tobacco advertising. Her research analyzes the content of these messages, measures their effects, and considers the regulatory and environmental contexts within which they appear. She is also interested in how media messages are processed, including whether media literacy skills protect vulnerable audiences from dangerous messages and how multitasking and distraction affect absorption into media narratives. Her work has appeared in journals including: Media Psychology, American Journal of Public Health, and the Journal of Broadcasting and Electronic Media.
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About Lara Zwarun
Dr. Zwarun's research expertise pertains to risky or sensitive media messages, including alcohol and tobacco advertising. Her research analyzes the content of these messages, measures their effects, and considers the regulatory and environmental contexts within which they appear. She is also interested in how media messages are processed, including whether media literacy skills protect vulnerable audiences from dangerous messages and how multitasking and distraction affect absorption into media narratives. Her work has appeared in journals including: Media Psychology, American Journal of Public Health, and the Journal of Broadcasting and Electronic Media.
| Present | Associate Professor, University of Missouri-St. Louis ‐ Department of Communication & Media | |
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Disciplines
Research Interests
Beer, Alcohol & Tobacoo Advertising/Marketing, Risky and Controversial Media Messages, Advertising Regulation, Self-Regulation and Policy, Media Law, Media Literacy, Persuasion and Effectiveness of Health Campaigns and Messages, Content Analysis, Quantitative Research, Media Effects, Children and Media, Message & Campaign Design, Structural Equation Modeling, Exploratory Factor, Confirmatory Factor & Path Analysis, GLM & SPSS, Communicating Risk, Communication About the Environment, and Science Communication
Honors and Awards
- University of Missouri System Presidential Engagement Fellow
Contact Information
(cell) 214-770-6747
(office) 314-516-6725
Email: