"Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns" by Kimberly V. Legocki

Kimberly V. Legocki

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Presentation

Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns

AMA Marketing and Public Policy Conference (2023)

Kimberly V. Legocki, Saint Mary's College of California
Dexter Purnell, University of North Texas

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Keywords

Integrated Marketing Communications,
IMC,
DEI,
Hip Hop,
MarCom,
cultural appropriation

Disciplines

Advertising and Promotion Management,
Marketing and
Communication Technology and New Media

Publication Date

Summer June 9, 2023

Location

Arlington, VA

Citation Information

Kimberly V. Legocki and Dexter Purnell. "Is This Cultural Appropriation? A Revised IMC Framework for Evaluating Hip-Hop Music Use in Marketing Campaigns" AMA Marketing and Public Policy Conference (2023)
Available at: http://works.bepress.com/kimberly-legocki/25/