Faculty Member
Kimberly V. Legocki spent 20 years working for Piper Aircraft, Regal-Beloit, ATP Software, and JohnsonDiversey (SC Johnson) before obtaining her doctorate from the AACSB-accredited Grenoble Ecole de Management. Her research focuses on reputation-damaging issues, such as boycotts, consumer activism, brand transgressions, and digital vigilantism, that she encountered as a marketing professional. Kimberly's research has been published in the Journal of Public Policy and Marketing, Journal of Consumer Marketing, and Journal of Marketing Management. Her new marketing textbook, co-authored with Dexter Purnell (University of North Texas), Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends, is now available from Kendall Hunt Publishing.
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About Kimberly V. Legocki
Kimberly V. Legocki spent 20 years working for Piper Aircraft, Regal-Beloit, ATP Software, and JohnsonDiversey (SC Johnson) before obtaining her doctorate from the AACSB-accredited Grenoble Ecole de Management. Her research focuses on reputation-damaging issues, such as boycotts, consumer activism, brand transgressions, and digital vigilantism, that she encountered as a marketing professional. Kimberly's research has been published in the Journal of Public Policy and Marketing, Journal of Consumer Marketing, and Journal of Marketing Management. Her new marketing textbook, co-authored with Dexter Purnell (University of North Texas), Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends, is now available from Kendall Hunt Publishing.
| Present | Faculty Member, Saint Mary's College of California ‐ School of Economics and Business Administration | |
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| Present | Faculty Member, Saint Mary's College of California ‐ Marketing & Communications | |
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Research Interests
Courses
| 2014 - 2019 | DBA, Grenoble Ecole de Management ‐ Doctoral Program | |
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