Presentation
Are marketers using hip-hop music like stock photography to support DEI initiatives? A revised IMC framework to address cultural appropriation
AMA Winter Educator’s Conference
(2023)
Keywords
- DEI,
- brand authenticity,
- Hip-Hop,
- cultural appropriation,
- integrated marketing communications
Disciplines
Publication Date
Winter February 9, 2023
Location
Nashville, TN
DOI
ISBN-13: 978-0-87757-015-8
Comments
Published as part of 2023 AMA Winter Academic Conference Proceedings, "Reconnecting and Reconceiving the Marketplace," Volume 34. ISBN-13: 978-0-87757-015-8
Download from here: https://www.ama.org/wp-content/uploads/2023/02/Proceedings-2..pdf
Citation Information
Purnell, D.L. and K.L. Legocki (2023). Details for Are marketers using hip-hop music like stock photography to support DEI initiatives? A revised IMC framework to address cultural appropriation. In N. Umashankar, & M. Lisjak (Eds.), Reconnecting and Reconceiving the Marketplace: Vol. 34. AMA Winter Academic Conference, Nashville, TN (pp. 122-126). American Marketing Association. ISBN-13: 978-0-87757-015-8
Creative Commons License
This work is licensed under a Creative Commons CC_BY International License.