Unpublished Paper
Understanding Viral Content After Brand Transgressions
AMA Summer Educator’s Conference
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
8-1-2021
Peer Reviewed
1
Original Citation
Legocki, Kimberly; Walker, Kristen; & Eilert, Meike. (2021, August). Understanding Viral Content After Brand Transgressions. Paper presented at AMA Summer Educator’s Conference.
Citation Information
Kimberly Legocki and additional author(s). "Understanding Viral Content After Brand Transgressions" AMA Summer Educator’s Conference (2021) Available at: http://works.bepress.com/kimberly-legocki/15/