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Kimberly V. Legocki
Unpublished Paper
Understanding Viral Content After Brand Transgressions
AMA Summer Educator’s Conference
  • Kimberly Legocki, Saint Mary’s College of California
  • additional author(s)
SMC Author
Kimberly Legocki
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing and Communications
Document Type
Article
Publication Date
8-1-2021
Peer Reviewed
1
Disciplines
Original Citation

Legocki, Kimberly; Walker, Kristen; & Eilert, Meike. (2021, August). Understanding Viral Content After Brand Transgressions. Paper presented at AMA Summer Educator’s Conference.

Citation Information
Kimberly Legocki and additional author(s). "Understanding Viral Content After Brand Transgressions" AMA Summer Educator’s Conference (2021)
Available at: http://works.bepress.com/kimberly-legocki/15/