"Communicating Negative Campaign Messages: The Role of Consultants' Individual Characteristics" by Kerwin C. Swint

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Communicating Negative Campaign Messages: The Role of Consultants' Individual Characteristics

Southeastern Political Review (2008)

Kerwin C. Swint, Kennesaw State University

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Disciplines

Political Science and
Public Relations and Advertising

Publication Date

November 12, 2008

DOI

10.1111/j.1747-1346.1999.tb00541.x

Citation Information

Kerwin C. Swint. "Communicating Negative Campaign Messages: The Role of Consultants' Individual Characteristics" Southeastern Political Review Vol. 27 Iss. 2 (2008) p. 397 - 408
Available at: http://works.bepress.com/kerwin-swint/1/