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Presentation
Emergence of Online Shopping in India: Shopping Orientation Segments
American Marketing Association Summer Educators' Conference Proceedings (2012)
  • Kenneth C. Gehrt, San Jose State University
  • M. R. Rajan
  • G. Shainesh
  • M. O'Brien
  • D. Czerwinski
Disciplines
Publication Date
2012
Citation Information
Kenneth C. Gehrt, M. R. Rajan, G. Shainesh, M. O'Brien, et al.. "Emergence of Online Shopping in India: Shopping Orientation Segments" American Marketing Association Summer Educators' Conference Proceedings (2012)
Available at: http://works.bepress.com/kenneth_gehrt/16/