Presentation
Emergence of Online Shopping in India: Shopping Orientation Segments
American Marketing Association Summer Educators' Conference Proceedings
(2012)
Publication Date
2012
Citation Information
Kenneth C. Gehrt, M. R. Rajan, G. Shainesh, M. O'Brien, et al.. "Emergence of Online Shopping in India: Shopping Orientation Segments" American Marketing Association Summer Educators' Conference Proceedings (2012) Available at: http://works.bepress.com/kenneth_gehrt/16/