SelectedWorks - Kenneth C. Gehrt

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Selected Works of Kenneth C. Gehrt

Professor, Marketing and Decision Sciences

Dr. Kenneth Gehrt is a Professor of Marketing & Decision Sciences at San José State University.

Works
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About Kenneth C. Gehrt

Dr. Kenneth Gehrt is a Professor of Marketing & Decision Sciences at San José State University.

Present	Professor, Marketing and Decision Sciences, San Jose State University
Institution Organization Position Type Position Title Time Period to Options Current Position Affiliate my profile with this Institution

Business and Marketing

Kenneth.Gehrt@sjsu.edu

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Refereed Articles (15)

Article

Emergence of Online Shopping in India: Shopping Orientation Segment

International Journal of Retail and Distribution Management (2012)

M. Rajan, Kenneth C. Gehrt, G. Shainesh, M. O'Brien, et al.

The study will, first, identify shopping orientation tendencies among Indian Internet users. It will then identify segments of shoppers by ...

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Article

Consumer Logistics: Scale Development in the Banking Market and Assessment ...

Journal of Marketing Theory and Practice (2009)

Kenneth C. Gehrt, M. O'Brien and T. Sakano

Article

Enhancing the communication competency of business undergraduates: a consumer socialization ...

Indian Journal of Economics and Business (2009)

Kenneth C. Gehrt, M. O'Brien and D. Mease

Explaining how individuals acquire the necessary skills and knowledge to effectively participate in society is often accomplished through Socialization Theory. ...

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Article

Satisfaction with service in the online banking sector

Indian Journal of Economics and Business (2008)

Kenneth C. Gehrt, M. O'Brien and T. Sakano

Article

Management Teaching and Learning: A Cross-Cultural Perspective

Problems and Perspectives in Management (2007)

M. N. Rajan, A. Ono, H. Combs and Kenneth C. Gehrt

Among the major goals of the educational system in the United States are the development of creativity and originality amongst ...

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Article

The Emergence of Internet Shopping in Japan: Identification of Shopping ...

Journal of Marketing Theory and Practice (2007)

Kenneth C. Gehrt, N. Onzo, K. Fujita and M. Rajan

Although Japanese Internet retailing is on the verge of rapid growth, relatively little is currently known about Japanese nonstore shopping ...

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Article

The Evolution of Consumer Banking Service Encounters: A Structural Equations ...

Mita Business Review (2007)

Kenneth C. Gehrt

Article

Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective

Innovative Marketing (2007)

Kenneth C. Gehrt, M. Rajan, M. O'Brien, T. Sakano, et al.

This study uses consumer logistics theory as a framework to identify factors that will help to market high-speed rail (HSR) ...

Link

Article

Attitude and Behavior Regarding Pleasure Travel Among Mature Consumers: A ...

Journal of Travel & Tourism Marketing (2005)

S. Shim, Kenneth C. Gehrt and M. Siek

Socialization Theory guides this study's examination of factors that influence mature consumers' attitudes and behavior regarding pleasure travel. The study ...

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Article

Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment

Agribusiness: An International Journal (2005)

Kenneth C. Gehrt, S. Lotz, S. Shim, T. Sakano, et al.

Access to foreign markets is increasingly critical to the U.S. as global competition increases. Past efforts by the U.S. to ...

Link

Article

Reexamination of the Concept of Innovativeness in the Context of ...

Journal of Targeting, Measurement, and Analysis for Marketing (2004)

J. B. Hartman, Kenneth C. Gehrt and K Watchravesringkan

As the role of young consumers in the consumption of technology-oriented products grows, so does the need to fully understand ...

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Article

Situational, Consumer, and Retailer Factors Affecting Online, Catalog, and Store ...

International Journal of Retail and Distribution Management (2004)

Kenneth C. Gehrt and R. Yan

Most research related to consumer choice of retailers emphasizes retailer attributes and/or consumer characteristics. Since many retail formats, including online ...

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Article

Situationally-Defined Market Structure: The Japanese Snack Market

International Marketing Review (2003)

Kenneth C. Gehrt and S. Shim

The study demonstrates the viability of situational segmentation in a market outside the USA. A number of situational segmentation studies ...

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Article

A study of Japanese consumers' cognitive hierarchies in formal and ...

Psychology & Marketing (2002)

Kenneth C. Gehrt, S. L. Lotz and S. Shim

In recent years, academicians have shown an increasing interest in Asian gift-giving behavior. Yet studies investigating Asians' cognitive hierarchical structures ...

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Article

Situational Influence in the International Marketplace: An Examination of Japanese ...

Journal of Marketing Theory and Practice (2002)

S. Shim and Kenneth C. Gehrt

Within the theoretical framework of modern interactionism, the study focuses on the influence of situational factors on Japanese gift-giving market, ...

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Presentation

Emergence of Online Shopping in India: Shopping Orientation Segments

American Marketing Association Summer Educators' Conference Proceedings (2012)

Kenneth C. Gehrt, M. R. Rajan, G. Shainesh, M. O'Brien, et al.

Presentation

The Emerging Indian Online Shopping Market: Qualitative Findings

Association of Consumer Research Asia-Pacific Conference (2008)

Kenneth C. Gehrt, M. Rajan, G. Shainesh and T. Louie

Presentation

A Consumer Logistics Framework for Understanding Preferences for High-Speed Rail ...

Academy of Marketing Science (2007)

Kenneth C. Gehrt, M. Rajan, M. O'Brien, T. Sakano, et al.

Presentation

Based Approach toward Affecting Communication Competencies among College Students: A ...

Association for Business Communication (2004)

Kenneth C. Gehrt

Presentation

Management Education and Learning: A Comparison of American, Australian, Japanese ...

AIMS International Conference on Management, Indian Institute of Management (2006)

M. Rajan, H. Combs and Kenneth C. Gehrt

Presentation

Managing Satisfaction: Questions of Optimal Co-Creation

Keio University (2011)

Kenneth C. Gehrt

Presentation

Acquisition-, Use-, and Vicarious-Innovativeness: A Reexamination of the Unidimensional Conceptualization

Waseda University (2006)

Kenneth C. Gehrt

Presentation

Situational Analysis of the Japanese Snacking Market

Keio University, Faculty of Business and Commerce (2006)

Kenneth C. Gehrt

Presentation

Shopping Orientations Among Online Japanese Shoppers

Keio University, Faculty of Business and Commerce (2005)

Kenneth C. Gehrt

Presentation

Acquisition, Use, and Vicarious Consumer Innovativeness: A Reexamination of the ...

Keio University (2004)

Kenneth C. Gehrt

About Kenneth C. Gehrt

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Refereed Articles (15)

Refereed Proceedings (4)

Non-Refereed Proceedings (1)

Presentation of Refereed Papers (11)