The study will, first, identify shopping orientation tendencies among Indian Internet users. It will then identify segments of shoppers by clustering subjects in terms of the similarity of their multiple shopping orientations tendencies. Next, it will profile the segments in terms of socio-demographic and behavioral data. Finally, it will examine the propensity of each shopping orientation-defined segment to purchase various categories of products online. By examining these issues, the research will provide a better understanding of Indian online shopping and of how to begin to satisfy the needs of Indian online shoppers.