Contribution to Book
Responding to the external environment.
USF St. Petersburg campus Faculty Publications
Publication Date
2000
Comments
Citation only. For full access, check the book out through your local library, request it on interlibrary loan, or order it through a book dealer.
Language
en_US
Publisher
South-Western College Publishing.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Cameron, C. & Braunsberger, K. (2000). Responding to the external environment. In. J.F. Hair, Jr. (Ed.) Great ideas for teaching marketing, 5th ed. (p. 132). Cincinnati, OH: South-Western College Publishing.