SelectedWorks - Karin Braunsberger

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Selected Works of Karin Braunsberger

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About Karin Braunsberger

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Present	Professor, University of South Florida
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Disciplines

Business

Research Interests

Entrepreneurship and KTCOB

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Honors and Awards

Honors and Awards

2014-2015 Bank of America Endowed Professor in Business
2009 University of South Florida St. Petersburg Chancellor's Award for Excellence in Research and Creative Scholarship
2007-2008 University of South Florida St. Petersburg Award of the Bank of America Endowed Professor in Business
2006 University of South Florida St. Petersburg Researcher of the Year Award
2006 University of South Florida St. Petersburg Corporate Social Responsibility Award

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	Ph.D., University of Texas at Arlington ‐ Marketing
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	M.B.A., University of Texas at Arlington ‐ Marketing, International Marketing
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	M.A., Johann Wolfgang Goethe Universitaet ‐ English
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Contact Information

Office: LPH 314E

Phone: 727-873-4082

Fax: 727-873-4571

Email: braunsbe@mail.usf.edu

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Peer Reviewed Articles
Books & Book Chapters
Dissertation
Reports
Other

Peer Reviewed Articles (23)

I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico. (Felix Reto and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2016)

The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico.

Applying marketing to conservation: A case study on encouraging boater reporting of watercraft collisions with Florida manatees. (Richard O. Flamm and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2014)

We illustrate how the application of a traditional marketing approach can be used to address conservation problems. The conservation challenge at hand relates to the low number of reported boat strikes of the Florida manatee ...

The impact of animal welfare advertising on opposition to the Canadian seal hunt and willingness to boycott the Canadian seafood industry. (Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2014)

The purpose of this research was to measure and compare the initial and carryover effects of a video advertisement developed by an animal welfare organization, namely Harpseals.org. The ad was designed to educate the public ...

A mission of civic engagement: Undergraduate students working with nonprofit organizations and public sector agencies to enhance societal wellbeing. (Karin Braunsberger and Richard O. Flamm) USF St. Petersburg campus Faculty Publications (2013)

Universities in the U.S. have been criticized for not contributing enough to the social well-being of the communities within which they operate, and business schools have been accused of failing to prepare students adequately for ...

Sociological factors influencing high-risk physical activities. (Karin Braunsberger and Philip J. Trocchia) USF St. Petersburg campus Faculty Publications (2011)

Although risk-taking has been investigated widely in psychology and marketing-oriented literature, the vast majority of those risks pertain to lifestyle choices, such as sexual promiscuity, smoking, and illicit drug use. Conversely, relatively little work has ...

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott. (Karin Braunsberger and R. Brian Buckler) USF St. Petersburg campus Faculty Publications (2011)

Despite the tremendous growth in consumer boycotts, marketing has paid relatively little attention to consumer boycott motivations. Addressing this deficiency, this study uses netnography to investigate boycott motivations and perceived boycott participation costs by analyzing ...

Consumers on a mission to force a change in public policy: A qualitative study of the ongoing Canadian Seafood Boycott. (Karin Braunsberger and R. Brian Buckler) USF St. Petersburg campus Faculty Publications (2009)

Netnography (i.e., the online equivalent of ethnography) was used to analyze consumer boycott pledges submitted to an online boycott petition that was designed to recruit consumer participation in the contentious Canadian Seafood Boycott. The purpose ...

Developing inventories for satisfaction and Likert scales in a service environment. (Karin Braunsberger and Roger Gates) USF St. Petersburg campus Faculty Publications (2009)

Purpose – The purpose of this paper is to produce up-to-date inventories for satisfaction and Likert scales that contain commonly used scale point descriptors and their respective mean scale values and standard deviations. Design/methodology/approach – ...

A comparison of reliability between telephone and web-based surveys. (Karin Braunsberger, Hans Wybenga and Roger Gates) USF St. Petersburg campus Faculty Publications (2007)

The purpose of the present study was to compare a methodologically sound telephone interviewing technique to the most promising web survey technique. Specifically, the web survey conducted for the present study randomly selected respondents who ...

Dimensions of total product knowledge in a service environment (Karin Braunsberger, Brian R. Buckler and Michael Luckett) USF St. Petersburg campus Faculty Publications (2007)

Purpose - The purpose of the paper is to compare measures of subjective and objective knowledge as well as usage/experience measures in a credence service environment for two different samples, namely college students and non-student ...

The founding of a nonprofit organization as a teaching/learning experience: A case study in service learning. (Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2007)

The present case study describes how the founding, by faculty, of a nonprofit organization has aided marketing instructors (and instructors of other disciplines) in teaching students to understand and apply marketing (and other business) theories ...

Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications (Ashutosh Dixit, Karin Braunsberger, George M. Zinkhan, et al.) Journal of Business Research (2005)

The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come ...

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters. (Karin Braunsberger, R. Brian Buckler and David J. Ortinau) USF St. Petersburg campus Faculty Publications (2005)

Cognitive response coding is relevant for researchers who collect cognitive responses from individuals in the form of answers to open-ended questions or as thoughts produced while exposed to advertising messages. Coding of these cognitive responses ...

Evaluating the efficacy of credit card regulation. (Karin Braunsberger, Laurie A. Lucas and Dave Roach) USF St. Petersburg campus Faculty Publications (2005)

Purpose – In the USA, the Federal Reserve Board (FRB) has adopted a final rule amending the Truth in Lending Act’s Regulation Z, effective October 1, 2001. The present study aims to use the elaboration ...

Information technology--enhanced pricing strategies: managerial and public policy implications. (Ashutosh Dixit, Karin Braunsberger, George M. Zinkhan, et al.) USF St. Petersburg campus Faculty Publications (2005)

The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come ...

Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates. (Karin Braunsberger, Roger Gates and David J. Ortinau) USF St. Petersburg campus Faculty Publications (2005)

The research questions of this study were to what extent are deliverable mail questionnaires addressed to the wrong prospective respondent returned unopened to the researcher vs. completed by someone other than the persons they were ...

Information Technology-Enhanced Pricing Strategies (ITEPS): Implications for Public Policy and Social Welfare (Ashutosh Dixit, Karin Braunsberger, Coca-Cola Company, et al.) Journal of Business Research (2004)

The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come ...

The complexity of consumers' cognitive structures and its relevance to consumer behavior. (George M. Zinkhan and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2004)

Consumers make numerous product decisions every day. This decision-making process depends on the information processing style employed. A key factor here is the complexity of a consumer’s cognitive structures (i.e., the sophistication of the structures ...

The effectiveness of credit-card regulation for vulnerable consumers. (Karin Braunsberger, Laurie A. Lucas and Dave Roach) USF St. Petersburg campus Faculty Publications (2004)

The Federal Reserve Board has recently adopted a final rule amending the Truth in Lending Act’s Regulation Z, effective October 1, 2001. The first study investigates how vulnerable consumers (i.e. college students) might respond to ...

The effects of music, wait-length evaluation, and mood on a low-cost wait experience. (Michaelle Cameron, Julie Baker, Mark Peterson, et al.) USF St. Petersburg campus Faculty Publications (2003)

Waiting time research has implicitly assumed customers incur high waiting costs during service delays. However, few studies have explicitly measured customer perceptions of waiting costs. Our study examined the effects of judgment about music, wait-length ...

Patient/enrollee satisfaction with healthcare and health plan (Karin Braunsberger and Roger Gates) USF St. Petersburg campus Faculty Publications (2002)

The findings of the present study show that healthier patients, older patients, males, those with a lower level of education, those who perceive system performance to be high and those with lower levels of system ...

Modeling consumer health plan choice behavior to improve customer value and health plan market share. (Roger Gates, Carl McDaniel and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2000)

The ability of health-care providers and insurers to survive in today’s highly competitive market requires that they thoroughly understand marketplace needs and use that information to deliver true customer value. The objective of the present ...

Source expertise versus experience effects in hospital advertising. (Karin Braunsberger and James M. Munch) USF St. Petersburg campus Faculty Publications (1998)

Books & Book Chapters (5)

Exercises that facilitate the development of a marketing plan. (Michaelle Cameron and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2000)

Responding to the external environment. (Michaelle Cameron and Karin Braunsberger) USF St. Petersburg campus Faculty Publications (2000)

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