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Contribution to Book
"Becoming a Franchisor" from The Entrepreneur’s Intellectual Property & Business Handbook
The Entrepreneur’s Intellectual Property & Business Handbook
(2018)
Abstract
This article is part of a series of book excerpts from The Entrepreneur’s Intellectual Property & Business Handbook, which provides the business, strategy, and legal reference guide for start-ups and small businesses.
Although the approach to franchising is generally to protect the naïve new business owner from being overwhelmed by the obligations of a new business, there are considerable benefits to owning and operating a franchise as well. It is a very common, popular, and profitable method for building a national or even global brand.
Keywords
- entrepreneur,
- intellectual property,
- small business,
- start-up
Publication Date
2018
Citation Information
Jon M. Garon. ""Becoming a Franchisor" from The Entrepreneur’s Intellectual Property & Business Handbook" The Entrepreneur’s Intellectual Property & Business Handbook (2018) Available at: http://works.bepress.com/jon_garon/58/