My principal tasks are developing the creative track, building links between industry and education and initiating projects for students both nationally and internationally. I arrived at SJSU with the intention of developing the creative practice aspects of the advertising program and to continue building links with the ad industry in California and beyond. My experience, knowledge and contacts enable partnerships with leading institutions in the UK and the EU to develop and flourish. I work on research exploring creative learning environments online and offline, social and digital channels within the advertising process, developing a course in social media for Afghanistan as part of a Federal Project, and applying Cisco telepresence technologies in learning environments.