Jo Bell Whitlatch is a member of the Evergreen Education Foundation Board of Directors and a past president of the Reference and User Services Association (RUSA). Her research interests and areas of special competence are: information seeking needs and behavior, user studies in libraries, evaluation of service organizations, and management of academic libraries. Publications include two books, The Role of the Academic Reference Librarian (1990), Evaluating Reference Services (2000), and articles in RQ, College & Research Libraries, Journal of Academic Librarianship, and the Reference Librarian. Her extensive library experience covers three academic libraries in many areas, including collection management, acquisitions, cataloging, circulation, reference, interlibrary loan, and library management. From 1987-2009, she also taught at various times, Information Organizations & Management, Advanced Information Resources & Services, Reference & Information Services, and Information & Society, in the San Jose State University Graduate School of Information.