"How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising" by Jin-Woo Kim

Selected Works of Jin-Woo Kim

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Presentation

How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising

Institute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS)

Jin-Woo Kim, Georgia Southern University

Document Type

Presentation

Presentation Date

6-1-2014

Disciplines

Business Administration, Management, and Operations and
Marketing

Location

Atlanta, GA

Citation Information

Jin-Woo Kim. "How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising" Institute for Operations Research and Management Sciences Marketing Science Annual Conference (INFORMS-MS) (2014)
Available at: http://works.bepress.com/jin-woo_kim/29/