Associate Professor
Jin-Woo Kim is an assistant professor of marketing in the Department of Marketing and Logistics at Georgia Southern University. He received his Ph.D. from the University of Texas at Arlington. He holds his MBA and BBA in business administration from Business School of Sogang University, Korea.
His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.
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About Jin-Woo Kim
Jin-Woo Kim is an assistant professor of marketing in the Department of Marketing and Logistics at Georgia Southern University. He received his Ph.D. from the University of Texas at Arlington. He holds his MBA and BBA in business administration from Business School of Sogang University, Korea.
His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.
| Present | Faculty Member, Georgia Southern University ‐ Department of Marketing | |
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Disciplines
Research Interests
Honors and Awards
- Merit-based Scholarship, Sogang University, Korea (1990)
- Graduate Teaching Assistantship, Graduate School, Sogang University, Korea (1994 -1996)
- Outstanding Student Scholarship, Young-Ho Kim UTA Scholarship Foundation (2007)
- Graduate Teaching Assistantship, Graduate School, The University of Texas at Arlington (2007 - 2011)
- Society for Marketing Advances (SMA) Doctoral Consortium Fellow (2009)
- Graduate Dean’s Dissertation Fellowship, Graduate School, The University of Texas at Arlington (2010)
- American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Fellow (2010)
- Doctoral Research Publication Award, College of Business, The University of Texas at Arlington (2011)
- Research Award, College of Business Administration, Georgia Southern University (2012)
- T.J. Morris Jr. Faculty Award, College of Business Administration, Georgia Southern University (2014)
- Research Award, College of Business Administration, Georgia Southern University (2015)
Contact Information
PO Box 8154
Statesboro, GA 30460
Phone: (912) 478-7564
Office: COBA 1131
Email: